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To maintain a high frequency of updates, ignore content quality


Many novice YouTubers are very diligent in uploading videos. In order to make the channel "seemly active", the method of "updated daily" was chosen as a strategy for operating a new channel; however, it is likely to be self-defeating.


Reason for failure


The YouTube algorithm is too smart! It can use the performance of index data to judge the quality of your video and evaluate whether the video is liked by the audience.


If you update the content at a high frequency, you may unintentionally sacrifice the content quality of each movie; this will reduce the audience's willingness to watch the movie and reduce the time spent on the channel.


Make an impact


"Decreased watching willingness and decreased channel stay viewing time" is an indicator of channel underperformance for YouTube; when YouTube feels that your video is not worth recommending to more viewers, your channel is unlikely to be There is a lot of traffic coming in. This means that even if you have a lot of videos on your channel, no one will watch it.


Suggested practice


Keep the balance between "quantity" and "quality" of content output within your abilities!


For example, update three times a week, or only update once a week;


The most important thing is to maintain good content quality and holding rate output frequency to reactivate the channel's traffic.


[TW]


為維持高頻率更新,忽略內容品質


不少新手YouTuber,很勤奮的上傳影片。為了讓頻道「看起來很活躍」,選擇「每日更新」影片的方式,作為經營一個新頻道的策略;然而,卻很可能因此弄巧成拙。


失敗原因

YouTube演算法太聰明了!它能藉由指標數據的表現,判斷你的影片品質好壞、評估影片是否受到觀眾喜愛。


假如,你為了高頻率更新內容,就很可能在無意間,犧牲掉每一部影片的內容品質;這會降低觀眾觀看影片的意願,減少停留在頻道的時間。


造成影響


「觀看意願下降、頻道停留觀看時間減少」對YouTube來說,是頻道表現不佳的一種指標;當YouTube覺得,你的影片不值得推薦給更多觀眾時,你的頻道,就不太可能會有很多流量進來這意味著,你頻道就算有很多影片,也沒有什麼人看。


建議作法

在你能力範圍內,保持內容產出的「數量」和「質量」之間平衡!


例如,一週三次更新,或者,只有一週一次更新;


最重要的是,維持好的內容品質和持率產出頻率,才可能重新激活頻道的流量。

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